Can the tennis club offer nutrition messaging that counters the proliferation of food products, help people get healthier, and build goodwill that gets 'em coming back?
Show Notes
Every day, food product companies inundate us with their products messages which bend and stretch the meanings of the very words they use. Words such as "healthy", "organic", "100% real _____ included", "__ servings of fruits and vegetables", and a "full serving of ______ in every package." They are the words consumers often rely on to decide whether or not to put it into their cart.
Promotional words used to "assist" and "persuade" shoppers to purchase their product. Promotional words which make their product "appear" to be a moderately healthy choice so consumers can justify purchasing and eating it and feel good about purchasing it again. They are words we see and hear everywhere from print media, to television, and online advertising.
They are words that build trust in a product that isn't really best for us. That trust in turn causes us to often overlook the ingredients label and discover something deeper and a bit duplicitous about these words of trust. We discover a long list of non-healthy ingredients such as: sugars, pseudo-sugars, oils, preservatives, colors, and conditioners call into questions the claims of health printed all over the rest of the package.
And while there are occasional public service announcements reminding us to read labels, eat right, and be careful about our calorie consumption, these are rare. But what if the tennis club could help the cause?
Every day, tons of people filter in and out of tennis clubs all across America to learn to play and play this great game. We have an opportunity to help the eating healthy cause and in this episode, we kick around what that could mean and look like. In this episode, we contemplate how the tennis club can help provide more balanced nutrition messaging to the people they serve.
Thanks for joining us on our journey!
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What is Tennis Rockers?
Are you ready to re-imagine and reconstruct the way you realize not just the game of tennis but all the other ways you compete in life? Tennis Rockers pull together beliefs, concepts, ideas, people, and values from a cross-section of multi-disciplinary fields for the purpose of doing things a little different. Tennis Rockers don't just want to change the game, they want to help people think about changing how they see and live their lives.
Coach Claude and coach Sully cordially invite you to put the pedal to the metal and join an unconventional conversation on tennis and life. Nothing good comes from standing still.